direct response copywriting

Direct Response Copywriting: 7 Ways To Increase Your Ad Conversion

I’d start off by explaining the effectiveness of direct response copywriting with an illustration below.  Imagine meeting your ideal customer/client in a hangout spot.  You’re eating your food or drinking something and using your phone.   You’re doing all these while enjoying the music and overall ambience of the place.  Now, imagine your ideal customer walks in, scans the room, and settles on the empty chair beside you.   You catch each other’s eyes and exchange smiles/greetings.   She gestures at your 20” luxury Read more…

A Simple Way To Write Great Headlines For Sales And Conversion…

When I started out in Direct Response Copywriting, I was so focused on understanding how to write copy It took me a while to realize that a copy no matter how good it is, never gets read if the headline isn’t attention-driven.But the moment I understood this…I put a lot of time into learning how to craft good headlines (still doing so)And that’s because….No matter how good your ad, sales letter, or email is…your potential customers/clients Read more…

#53 Friend, What Do We Have in Common?…

When you think about it…you’d realize that we all have one thing in common. And that is; “Getting Results.” I know I do and I’m sure you do as well. Same as your customers/clients…all of them want results. But here’s the thing; Even though everyone wants to get results, not all of them are willing to learn how to get it. In fact, most people don’t want to learn how to get it. They just want results. Think about it… The only reason Read more…