How To Write Good Ads for Businesses

How To Create Advertising That Sells For Any Type Of Business…

I had a series of meetings with some potential clients this week…but one of them stood out for me. In his words;  “We have done everything possible to market and advertise our products but we haven’t made a significant sale in the last 3 months.  Sure, we have made a few sales here and there but its inconsistent and mostly based on luck…plus our market is competitive.  We don’t have a marketing strategy and would like you to help Read more…

How To Sell People Only The Things They Want…Or Need

Selling People what you think they want or need is a recipe for disaster.It doesn’t always end well.This is because you can’t pressure people into buying something they don’t really want or need.But when you regularly interact with your potential prospects/customers…You’d know if your product or service is the EXACT solution for them, And on the rare occasion that it’s not…Simply say so.But then:How many business people can be this honest and transparent with their potential Read more…

How To Think Like a Buyer To Make More Sales

It is easier to make more sales when you start thinking like your buyer.Because it will help you focus on the things that matter most to your buyer and in turn,You would use that information to treat them better, and make them trust you with their money.As a business owner, a marketer/copywriter, Your job is to help your potential buyers understand their problems and then have a planned conversation with them through your marketing message, about Read more…

How To Make It Easier For Customers To Buy

For a long time now…We have been consistently told to learn how to make sales, or how to get more customers, etcWell, those things matter, but have you ever paused to think about what your customer REALLY wants?Not what you THINK she wants?In this post…I will explain how you can make it easier for your customers to buy.The advantage of this sales process is that, rather than focusing on what you can do for your Read more…